Shine Bright with the New Mad About Metals Collection

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Because metallic has never been so in.

Looking for a new way to showcase your personality and style this year? Step out of the hair color box and into a salon to experience the shimmering metallic shades of L’Oréal Professionnel’s new Mad About Metals collection! Amethyst, Platinum and Rose Gold are your options to shake up your hair color shade.


Violet hair has been one of the biggest hair color trends for a few years, but it is not going anywhere. L’Oréal Professionnel has made it even more beautiful, vibrant, and shiny with their Mad About Metals Collection. It’s metal-like Amethyst result is stunning – a sure head-turner. Your colorist will need to pre-lighten your hair to get the bright result, so be sure you seek out a L’Oréal Professionnel Artist so that you get the highest level of expertise!

If you’ve been tempted by a light purple hair color, remember to use the right shampoo and conditioner to avoid color fade. We recommend the Series Expert Color A-OX collection to keep purple hair bright and healthy-looking.


Love the look of platinum hair but hoping to pump it up a bit with a more of-the-moment metallic twist? The new Platinum shade of the Mad About Metals Collection will do the trick! As with all platinum hair colors, just be sure to invest in a quality blonde shampoo to keep your ultra-light locks from turning brassy. We suggest Serie Expert Vitamino Color A-OX Sulfate Free Shampoo paired with the Color Corrector Blondes Conditioner . These products will leave your platinum cool and bright.

Rose Gold

Rose gold is a popular spring shade for the way it instantly adds warmth to a winter complexion. The key to pulling off this color with confidence is all in its natural movement and shine. When styling, don’t weigh down the hair with excess product: use a light gel like Hollywood Waves’ Waves Fatales by Tecni.ART for control, volume and texture.

Whichever mesmerizing metallic mane you decide to embrace, be sure to also consider booking an in-salon treatment between coloring sessions. The in-salon Powermix luxury treatment and experience is ideal for restoring and boosting the intensity of your colored hair, mixed according to your hair’s exact needs.